Ubisoft, the well-known French video game publisher, has recently announced that they will be skipping the upcoming E3 event in 2023. Instead, they will be launching their own event, called “Ubisoft Forward,” which will be focused on showcasing their latest games and projects. This decision has been taken in order to give more importance to their own events and make their presence more visible in the gaming industry.
This decision is part of Ubisoft’s strategy to focus more on their own events rather than large-scale events such as E3. Ubisoft Forward will be an online event that will be broadcasted annually and will feature exclusive content and announcements for the company's products. It will also provide deeper insight into the development of their games and give fans a better idea of what to expect from the publisher.
The event will be divided into two parts, with the first part focusing on the announcements and the second focusing on the behind-the-scenes aspects of the games. Ubisoft Forward will also include panels, interviews, and other interactive activities, giving players a more interactive experience.
Along with this move, Ubisoft has also announced that it will be expanding its presence in the digital realm. They plan to launch more digital initiatives, such as Ubisoft Connect, a service that allows players to access their Ubisoft games from any platform. They are also planning to launch more online events and tournaments to engage with fans and keep them up to date on the latest news and updates.
All in all, Ubisoft’s decision to skip E3 and focus on its own events is a great move for the company. It will allow them to show off their latest games and projects in a more personalized manner and give their fans a more interactive experience. With the launch of Ubisoft Connect and more digital initiatives, they will be able to further engage with their fans and give them a better insight into their games and projects.