As we anticipate the NCAA tournaments in March Madness, millions of fans will be tuning in and tweeting throughout all the vibrant moments. Social media is one of the best ways to engage with viewers and reach out to new audiences. Twitter has announced new insights to help marketers make the most of March Madness and maximize their reach among basketball fans.
Video views on college basketball-related tweets are up 41% year-over-year, making video one of the best-performing content types. To better understand the conversation peaks, Twitter has charted a graph of the highest March Madness engagement times, giving marketers an idea of when to plan their content. In addition, language is also important, with keywords like ‘upset,’ ‘cinderella,’ ‘buzzer-beater,’ and ‘historic’ spiking in conversation. It is recommended to use such language to get your message across.
Campaigns can also use Twitter as a platform to measure success, as 80% of March Madness tweets happen during gameplay in 2023. This means that monitoring the conversations is key to understanding the trends and what resonates with the fans. Twitter promotes using a mix of live and planned content to keep the audience engaged, so influencers and creators should consider that as well.
In conclusion, March Madness is an excellent opportunity for marketers to bring value to college basketball fans and reach out to new audiences. With the new insights from Twitter and the data from the engagement graph, organizations can plan and focus their campaigns for maximum reach and effectiveness. Ultimately, understanding the language and trends of the conversation is the best way to have a successful tie-in to the events.