TikTok is following the trend of Snapchat and Instagram allowing brands to benefit from augmented reality (AR) in the promotion content.
TikTok is bound to gain even more adoration as it is now deploying AR instruments in line with Camera IQ’s software tools. AR effects will be available for brands to create super appealing ads for their customers.
Effect House, which is temporarily in beta testing, is a special hub on TikTok where creators, developers, and designers around the world will be carrying on countless experiments with the state-of-the-art AR toolbox with an easy-to-use interface and guidelines for amateurs. As a result, the effects will be widely applied by TikTok users in their videos.
According to Alison Ferenci, CEO of Camera IQ, brands have yet to unlock the actual potential of AR. The TikTok AR tool is impossible to overrate with its infinite options for brands. Camera IQ has made it more available to apply within a shorter period of time without extensive budgets and weeks of rolling out – writing lines of code is no longer needed to create a mask or other effects.
The first brands to expose the AR content on the platform are Cartoon Network, Warner Bros, and Estée Lauder with its “Smashbox. Illuminate” effect. The attracted audience made the AR video promotion viral by including it in their posts and sharing which resulted in a much higher engagement rate.
For Cartoon Network marketers, the promotion of the show “Steven Universe” in collaboration with Camera IQ was a breakthrough, as the videos with it raked up and attracted thousands of new fans to the show. Now the Cartoon Network’s “Garnet Glasses” effect is widely beloved by TikTokers.
Have you already seen AR effects on Tik Tok? Do you think they will be popular among users? Let us know right in the comments below.