TikTok and Instagram Are the Apps with the Highest Daily Engagement Rates

  • 18-07-2022 |
  • Courtney Millhouse

Research of authoritative sources allows the most effective assessment of the development and growth of social platforms. According to the latest data from SensorTower, it is safe to say that Instagram has become one of the leading applications in the category of daily user engagement. Quite a significant contribution to the victory of the application in this rating was made by experienced users. Thus, 39% of Instagram installations are carried out by advanced smartphone users, who subsequently use the application daily.

Next on the apps with the highest daily engagement rates list is TikTok, with 29% of active installs daily. Although TikTok appeared much later than Instagram, this did not prevent him from constantly being on the list of the most popular and downloaded applications that are not related to games. High engagement rates allow the app to constantly increase its income due to large infusions of advertisers who use TikTok to promote their products and brands. According to information from open sources, in the second quarter of this year, about 29% of Google Play users logged into TikTok daily.

All subsequent places were distributed with a small difference between each other. With Facebook having 27%, Snapchat - 26%, YouTube -20%, and Twitter closing the leaderboard with 18%. Meanwhile, the battle for the first place is not so clear-cut, as the same open statistics show that despite Instagram's lead, users spend more time on TikTok. TikTok is used for about 95 minutes every day. And this is impressive because users spend two times less time on Instagram or Facebook daily.

What apps do you use daily? And which one do you spend the most time in? Please share your thoughts in the comments below.